The most frequent question asked is; what sets us apart from our competitors? SB Directional Services understands that time is money. On a rig site, time is the most expensive line item. Because practically everything is charged through a day rate, less experienced directional drillers can take away from production and increase cost by adding days. The average rig is running at a cost of $35 per minute. If a less experienced, or slower, directional driller adds 30 minutes of drilling time that equates to $1,000 extra cost to the operator.